Analysis of Three Style Magazine Websites

  

A-Level Media Studies | OCR | NEA | Website Analysis 

i-D: i-D.com

House Style & Layout

i-D’s web design is bold and visually driven. Full-width headers feature striking editorial images (often portraits), with minimal navigation overlays. The masthead retains its iconic wink logo partnered here with some monochrome blocks to draw attention to the coloured thumbnails of the featured articles. Pages mix empty black and white space with bursts of colour in the supporting images, with dynamic layouts that combine editorial text, cover-worthy portraits and fun animations. 

Colour Scheme & Typography:

Predominantly black-on-white text for clarity. Sans-serif fonts (simple, modern) maintain legibility online, while larger serif headlines or overlays echo the print feel.

Audience Interaction:

Highly interactive: fashion, culture, music features, “Read more” teasers. Social sharing is front and centre, with Instagram and TikTok icons clearly visible. i‑D encourages user exploration through trending stories and multimedia elements. 

Numerical Data:

·      Instagram: 2.2 million followers, average ~6.3 k likes per post media.infohypeauditor.com

·      Facebook: ~1.37 million likes inpublishing.co.uk

·      Twitter: ~1.5 million followers

Cross‑Media Synergy:

Strong continuity with print: iconic “wink” logo, editorial tone, style-led portraits. Online content builds on print stories with video, while the website keeps print culture visible – encouraging readers to explore in both formats.

 

Dazed and Confused: dazeddigital.com

House Style & Layout:

The modern layout with tile-like article placement featuring images, headlines, and overlays. It blends clothing fashion with human focus, putting an emphasis on human connection through feature images.

Colour Scheme & Typography:

Black on white, minimalist navigation bar. Sans-serif fonts for clean readability. Occasional accent colours (e.g. subscription icons) maintain visual interest without overwhelming. 

Audience Interaction:

Highly interactive articles including video embeds, social sharing and newsletter sign-ups It’s clear hierarchy and well-spaced design invite exploration. Regular content updates appeal to design-savvy audiences. 

Numerical Data:

    • Global Monthly Reach: 60+ million
    • Instagram Following: 1.4 million (Dazed) / 690K (Dazed Fashion)
    • Twitter Following: 1.28 million
    • Facebook Following: 1.13 million
    • YouTube Subscribers: 157K
    • Audience Reach (across all territories): 171 million

Cross‑Media Synergy:

Strong continuity with print: iconic “wink” logo, editorial tone, style-led portraits. Online content builds on print stories with video, while the website keeps print culture visible—encouraging readers to explore in both formats.

 

Dezeen: dezeen.com

House Style & Layout:

Dezeen features a clean, grid-based layout typically consisting of a top navigation bar with categories like Architecture, Interiors, Design, Technology, and Opinion. The homepage presents a dynamic mosaic of high-resolution visuals – ideas are arranged like magazine strips, creating a structured yet visually engaging experience. 

Colour Scheme & Typography:

The colour palette is minimalist – primarily black text on a white background – allowing the photographic visuals to speak for themselves. Small accents appear via content blocks or icons, but overall restraint ensures the images remain the focus. Typography uses a neutral sans-serif font that's elegant and readable, aligned with modern editorial standards.

Images & Visual Storytelling: 

High-quality editorial photography of architecture and interiors dominates the site, arranged in varying tile sizes across the layout. Featured visuals, such as striking room shots or architectural details, are presented clearly, often accompanied by captions or article teasers.

Numerical Data: 

    • Global Monthly Reach: 3+ million
    • Instagram Following: 3.5 million
    • Twitter Following: 1 million
    • Facebook Following: 1.2 million
    • YouTube Subscribers: 276 thousand
    • Audience Reach (across all territories): 3+ million monthly site visitors and 5+ million social followers worldwide

 

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